The Fresh Beat Band is Nickelodeon’s first live action show for preschoolers, meaning there are no puppets, no animation — just humans. “Our strategy was to launch them as a band first and get kids excited about the music,” said Teri Weiss, Senior Vice President of Production & Development for Nickelodeon Preschool Television. Nick started airing music videos by the band months ago, with no mention of a series. As the launch date got closer, the series was introduced.
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